Let’s be honest, babe. You’ve got the dream, the hustle, the big boss energy—but your Instagram? It’s giving "posting and hoping" instead of strategy and sales.
If your content feels all over the place and your DMs aren’t popping with enquiries, it’s probably not your offer. It’s your lack of a content plan.
Let’s break it down.
What Happens When You Post Without a Plan?
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You post when you feel inspired (aka rarely).
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Your content looks cute but doesn’t convert.
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You’re stuck wondering why no one’s buying.
Spoiler alert: Your audience needs consistency and clarity before they commit. Posting on a whim isn’t giving CEO energy—it’s giving confusion.
Content Strategy 101 (Let’s Keep It Simple)
A content strategy is your intentional game plan. It tells your audience who you are, what you do, and why you’re the one they need.
Here’s what it should include:
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Your content pillars (Topics you always talk about)
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Ex: Branding tips, social media advice, digital products, behind the scenes
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Your goal (Sales, engagement, growth?)
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Every post should support your bigger business goal
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Your schedule (So you’re not ghosting your audience)
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You don’t need to post daily, just consistently
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Your mix (Educate, entertain, inspire, sell)
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Not every post needs to sell, but every post should serve
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The Secret Sauce: Soft Selling
No one likes being sold to 24/7. That’s why soft selling is your bestie.
✨ Share your knowledge
✨ Show your results
✨ Tell your story
✨ Invite them in
When you focus on building trust before asking for the sale, the sales feel natural, not pushy.
Feeling Lost? I Got You.
If the idea of planning your content feels like a full-time job, it doesn’t have to. My So Social Content Planner makes creating intentional, scroll-stopping, sales-supporting content feel like second nature.
✅ Done-for-you content prompts
✅ Easy strategy framework
✅ Plug-and-play calendar templates
📥 Ready to stop posting randomly and start growing with purpose?
Contact us today and quote 'PLAN'.