These common website errors could be losing you money every day. Here’s how to fix them — fast.
Your website should be working harder than you do.
If it’s not converting visitors into enquiries, sales, or bookings, then it’s not just “a little outdated” — it’s actively costing you money every single day.
And the worst part?
Most business owners don’t even realise it.
Let’s fix that.
Below are the most common website mistakes I see constantly — and exactly how to turn your site into a sales-driven asset (instead of a digital mood board).
1. You’re Being Vague Instead of Clear
If someone lands on your website and can’t instantly answer:
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What you do
-
Who it’s for
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How it helps them
They’re gone.
Attention spans are short. Confusion kills conversions.
The fix:
Your hero section (the top of your homepage) should clearly state:
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Who you help
-
What problem you solve
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What action to take next
✨ Think clarity over cleverness. Pretty doesn’t pay the bills — clarity does.
2. Your Website Looks Nice… But Doesn’t Sell
Aesthetic alone won’t convert visitors.
If your site focuses on you instead of your customer, you’re missing the point.
Common signs:
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Too much “about me”
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Not enough benefits
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No emotional pull
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No urgency
The fix:
Shift your messaging from:
“Here’s what I do”
to
“Here’s how your life/business improves when you work with me”
Your website should answer the unspoken question:
“Why should I care?”
3. Weak (or Missing) Calls to Action
If you don’t tell people what to do next, they won’t do anything.
“No pressure” websites = no sales.
The fix:
Every page should guide the visitor somewhere:
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Book the call
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Enquire now
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Download the freebie
-
Shop the offer
And no — “Learn More” is not enough.
✨ Be confident. Clear direction builds trust.
4. Your Website Isn’t Mobile-Friendly
Over 70% of your traffic is likely coming from mobile.
If your site:
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Loads slowly
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Has tiny text
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Is hard to click
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Looks messy on phones
You’re bleeding sales.
The fix:
Design mobile-first.
Always test your site on your phone.
If it feels annoying to use — imagine how your audience feels.
5. You’re Missing Trust Signals
People won’t buy if they don’t trust you.
If your website has:
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No testimonials
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No social proof
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No clear credibility
You’re asking visitors to take a leap without a safety net.
The fix:
Add:
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Client results
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Reviews
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Logos
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Case studies
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“As seen in” mentions
✨ Social proof removes doubt — and doubt is the biggest sales killer.
6. Your Offer Isn’t Obvious
If someone has to hunt to understand what you’re selling, they won’t bother.
Your website shouldn’t feel like a puzzle.
The fix:
Make your offers:
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Easy to find
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Easy to understand
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Easy to buy
Spell it out. Be bold. Make the next step obvious.
7. Your Website Has No Strategy Behind It
This is the big one.
A website without strategy is just decoration.
If your site wasn’t built with:
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A clear customer journey
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Conversion points
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Intentional structure
Then it’s not doing its job.
The fix:
Your website should be designed to:
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Attract the right audience
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Build trust
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Lead them to action
✨ Strategy first. Design second. Always.
The Truth?
Your website should feel like a 24/7 sales assistant — not a digital business card.
If it’s not converting, it’s not “fine.”
It’s holding you back.
And you deserve better than that.
Ready to Turn Your Website Into a Sales Tool?
At So Social Digital, we design websites that don’t just look good — they convert.
From strategy-led design to messaging that sells without feeling salesy, we build sites that actually support your income goals.
✨ So… is it a date?
Let’s fix your website and start turning clicks into clients.