So... is your brand giving main character energy or background noise? If you’re constantly changing your logo, playing musical chairs with your colour palette, or feeling like your brand just isn’t clicking—it’s time for a serious glow-up.
Let’s talk about the top three signs your brand identity is secretly sabotaging your success (and what you can do about it).
1. Your Brand is Giving Mixed Signals 🎭
One day you’re using pastel pink and minimal fonts, the next you’re rocking bold neon and handwritten scripts. It’s like your brand is going through an identity crisis, and guess what? Your audience notices.
Why this is a problem: People buy from brands they trust. If your visuals are all over the place, you’re making it harder for potential customers to connect with your business.
The fix: Pick a core colour palette (3-5 colours max) and 1-2 go-to fonts. Consistency = trust, and trust = sales.
2. Your Brand Looks... Unpolished 😬
You know that vibe when you walk into a high-end boutique? Everything just feels put together. Now imagine walking into a store where nothing matches, the lighting is off, and the signage looks DIY in the worst way. That’s what an unpolished brand feels like online.
Why this is a problem: First impressions matter. If your Instagram feed, website, and marketing materials look thrown together, people might assume your products or services are, too.
The fix: Invest in quality visuals. This doesn’t mean spending £££ —start with clean graphics, high-resolution images, and a design style that reflects your brand’s personality.
3. Your Brand Feels Like Someone Else’s 🤷♀️
Ever catch yourself saving inspo from 10 different brands and thinking, Should I just copy this? Let’s be real—trends come and go, but what makes your brand stand out is you.
Why this is a problem: If your brand feels generic, forgettable, or like a knockoff of someone else’s, you’ll struggle to build a loyal community.
The fix: Define your brand’s unique voice, values, and vibe. What do you stand for? What kind of experience do you want your customers to have? Nail that down, and your brand will feel like you, not a Pinterest board mashup.
Time for a Brand Identity Glow-Up ✨
If any of these signs hit a little too close to home, don’t stress—every great brand starts with a little refining. And lucky for you, I’ve got something to make it way easier.
📌 Download my free branding checklist to get clear on your colours, fonts, and overall aesthetic—so your brand can look as pro as the biz you’re building. Fill in the contact form and mention 'BRAND' so we can get started.
Let’s get your brand looking so good it stops the scroll. 💖